442 McAdam hit the runways to debut our Spring/Summer 2010 collection – where did we do it?  At the birthplace of the line of bags, Calgary, Alberta.  Alberta Fashion Week far exceeded everyone’s expectations.  It was a week dedicated to local and national design collections, including Project Runway’s Camille Prins’ line Dutch Blond, and newcomer Lael.  The highlights of the week for me included the Caitlin Power collection (very mature for a young designer – she’s going places), Lael Osness’ collection called Lael (wonderful 50s-inspired styles, pencil skirts, shoulder detail, I’m astounded that this is not only Lael’s first collection, but also that she is completely self-taught), Dutch Blond by Camille Prins’ mix of hippy and glamour, and Kyle Nylund’s dazzling show of spectacular pieces you could only dream about.

442 McAdam’s Spring/Summer 2010 runway show had some added spice to it – with purse-snatches and catfights, the audience took notice.  It was wonderful to take part in what will surely be an ongoing and successful bi-annual event.  Congratulations to the AFW team for putting together this wonderful event.  Thank yous to:

Alizee Paradis (the face of 442 McAdam and the cat-fight and purse-snatching winner), Mode Models (Ania, Jenna M, and Lauren M), Katie Karvellas, David Politi, Nico Bacigalupo of Madflower Creative Group, Jessica McLaren of InView Entertainment, Candice Ho Lem, Nicholette Freele, Gina Cicero of Lady Venom Cosmetics, calgaryfashion.ca, Judy Gabriel of City TV, Nicole Pronk, Anela Dujsic, Coco+Violet for the wonderful Brazen Hussy outfit, Midence Oliu Millinery for my hair piece, and mom and dad for the box of cookies-shaped-like-flowers (?:

(photo courtesy of Ernest)

Lauren M with Alizee Paradis (photo courtesy of Ernest)

Alizee Paradis (photo courtesy of Ernest)

Ania (photo courtesy of Ernest)

Jenna M (photo courtesy of Ernest)

Category: Alberta Fashion Week, Event!, Uncategorized by Sarah