NYC Blogger Barbara Leung and 442 McAdam designer Sarah Shell have a chance encounter in downtown Toronto.  Here’s what Barbara has to say about it… (you can also check it out by clicking here)

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Blog TO

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For Those About To Shop’s online blog lists the Holiday Pop-Up Boutique at the Loft as THE holiday shopping event!

Click here to check out this wonderful blog for updates on Fashion… With a Purpose!

FOR THOSE ABOUT TO SHOP

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We here at 442 are extremely proud of the press that 442 Face Alizee Paradis has been getting!  In addition to her obvious beauty, she is a math wiz and a tennis champ!  She has recently been recognized as the Hottest Athlete of the NCAA this decade, and one of the hottest… EVER!  I dare you to suggest a beauty in contention of this honor.  CONGRATULATIONS ALIZEE!

Check it out here

Category: Alizee Paradis, Media by Sarah
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BRAND'D LIVE FASHION SHOOT, starring 442 McAdam

Poor Little Rich Girl features 442 McAdam at BRAND'D

Designer Sarah Shell with Poor Little Rich Girl Model showing 442 McAdam Bags

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Tom Cassidy – Presdient/CEO, retailcommon • Sarah Shell – Founder/ Owner/Designer, 442 McAdam

Without community, there would be no retailcommon. That’s why we’re dedicating a section of our newsletter to spotlighting the people, brands, distributors, agents, and retailers that are a fundamental part of the retailcommon culture. In this edition, we’re turning the spotlight on our very own Tom Cassidy, retailcommon President/CEO, and Sarah Shell, Owner/Designer of the luxury leather bags brand 442 McAdam, both of whom veered off the paved path to get to where they are today.

Tom Cassidy – Presdient/CEO, retailcommon

Picture this: you walk into an office for a 10 o’clock meeting with a President/CEO you’ve never met. The chair at the administration front desk is empty and waiting for direction puts you at risk of being late. So you walk into the elevator, and press the number that will jet you up to the top floor. You exit and naturally head toward the corner office where a door, with a pewter engraved plate, will open to reveal a power-suit wearing CEO seated comfortably in a black leather chair behind an over-sized desk, in an obnoxiously large, sun-filled room. Obviously. Obviously… unless the person you’re meeting with happens to be Tom Cassidy, President and CEO of retailcommon.

Just as retailcommon is not your ordinary ecommerce site, Tom Cassidy is not your ordinary President/CEO. Dressed casually in slim fit denim, Chuck Taylors, and a plaid buttom-up layered over a white v-neck tee, I sat down with Tom at retailcommon headquarters to ask him a few questions about retailcommon, over coffee that he brewed, and an office desk he built with his own two hands.

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Sarah Shell – Founder/Owner/Designer, 442 McAdam

“I actually resisted my temptation to be in fashion—my first degree was in Biology. My parents were very supportive when I broke the news that instead of going to med school, I wanted to pursue fashion design. A very random occurrence led to the founding of 442 McAdam…this is definitely not the route I imagined,” says Shell, Founder, Owner and Designer of the luxury leather bag brand 442 McAdam.

Imagined or not, the success of 442 McAdam since its launch in October 2008 is very real. Though still in its infancy, 442 McAdam has already been featured by major fashion print and broadcast media. This combined with 442’s red carpet appearances, and sightings on shoulder’s of celebrities, it’s safe to say that for Shell, the continued success of 442 McAdam is pretty much ‘in the bag.’

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